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Most think of marketing as advertising and most advertising is about getting a customer to buy your product or services. Of course, that's the end goal of business. However, marketing needs to educate your clients and prospects to be truly effective. Read More

A new company focuses on getting creative entrepreneurs (including writers, musicians and artists) online. Crossing Gaps helps them with everything from web design to marketing and monetization strategy so they can focus on doing what they do well, creating great products and services. Read More

A reader asks: Can you suggest some business ideas for women? Yes, in fact I'd argue that most, if not all, of the business ideas I've written about on this blog could be a "business idea for a woman". I don't believe that there are many business ideas that are purely business ideas for women (or for that matter purely business ideas for men). Read More

A common marketing exercise tells us to list all the adjectives we want customers to associate with our company or product. The result often looks like this (real slide, source withheld to protect the guilty. Read More

6 easy ways, ways we can choose, ways that cost nothing but a choice of ours, to bring much-needed positivity to work. Read More

Good discussion by Kristina Knight about how advertisers are adjusting (or not) to the current market. Read More

The former managing editor of Entrepreneur magazine weighs in... Read More

We all know how rewarding owning your own business can be. The challenges are exhilarating, the success deeply satisfying. But what if you hit a major obstacle that is a defining point of whether your business succeeds or fails? Can you overcome a setback, be it a financial dilemma or a major business crisis? Read More

Be someone who is dedicated to working hard and making a lot of money as an SEO. Hopefully these 7 reasons are a help to you as you strive to be the best SEO you can possibly be and make the most money possible. Read More

Almost every small business is looking for new markets right now. Internet marketing such as this social media campaign is especially appealing, if like most businesses right now, you're watching costs. Read More