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Woody Allen was attributed with the quote – “eighty percent of success is showing up” but I would add that in marketing it’s all about following up.

follow-upMost marketers get that at the most basic level – you send out a mailing, someone asks for more information, and you jump on the phone and try to sell them something. Read More

Learn from your peers, damn it! Too often entrepreneurs make big investments, expecting big returns and it doesn't come true. Here are the experiences of some fellow entrepreneurs on where they wasted money. Don't make the same mistakes! Read More

Do you want to use LinkedIn to generate more sales? I have a “guerilla sales” tip that I learned about a year ago. It has transformed my sales success! Read More

Information and tips on creating Facebook Fan pages that will be attractive to customers without pushing them away. Read More

Lisa Barone is one of the dominant thought leaders around using your content to drive traffic and sales. This is a great post.

From post: It’s hard. You know how important a blog can be to your social media efforts so you’ve dedicated real time to building it out and making it the focal point Read More

Your landing page forms can make or break your online lead generation efforts. And yet, so many companies get their forms wrong. From irrelevant questions to forms that go on for a mile, online marketing is rampant with poor-converting forms. But let’s not focus on what’s wrong with forms — let’s dig into 4 new ideas for effective landing page forms. Read More

Does your small business have something to add to an issue currently being discussed in the news? How about going on a talk radio show to get your message out. There are a lot of great radio talk shows on the air that are constantly looking for guests on a variety of topics, yes, even political shows. Read More

Want to help me celebrate my 50th birthday?

As you may know, I have a new book coming out in May. The title of my new book is The Referral Engine – Teaching Your Business To Market Itself and it’s officially on pre-sale today. Read More

If you're a small to mid-sized business owner or manager, you may want to add Ohio based bizSugar.com to your top resource list. (Disclosure; I'm the Community Promotions Director for the Small Business Trends website. Anita Campbell owns that site,... Read More

Your card should be so good even if they don't like you they won't throw it out...

Looks like crap... it is crap. Read More