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George Cloutier, founder of American Management Services, offers some advice for management of small to medium sized business you may or may not agree with in this conversation from The New York Times small business section. Is micromanagement a virtue? Are family employees really a bad idea? Should fear really be a management tool? (Your main one?) Are businesses that have failed due to the econ Read More

Social media monitoring software immediately returns efficiency to your day by consolidating your monitoring destinations. However, as is the case with any great data collection, it simply generates more questions. One of those questions most recently top of mind with our clients is: Who, in all the chatter, is influential?

Here are some of the ways we look at mapping influence. Read More

Each month, SmallBizTrends.com offers special giveaways to its valuable readers. February 2010 offer is: Enter now to win a free copy of Build a Green Small Business: Profitable Ways to Become an Ecopreneur by Scott Cooney. Deadline is Midnight, PST, Wednesday, February 24, 2010. Read More

Success in sales is dependent upon your ability to differentiate your product or service in a crowded field. More important still is your ability to differentiate yourself as a salesperson. This is accomplished first by possessing and developing the ten foundational success skills, and then by developing your own personal brand. Read More

Using Twitter as integrated part of a social media strategy is an imperative! However, to use it effectively, a business needs to invest time in managing their Twitter strategy. Read More

Have you ever thought that marketing your small business would be easier without competitors? Most of us have at time to time. Whilst you shouldn’t be fixated on your competitors, you can’t afford to ignore them. Having competitors is healthy and this video shows one reason why – collaboration:


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I think being a mompreneur is a pretty tough job. I struggle daily to find balance between work and motherhood. And yet, I wouldn't trade it for anything, and I believe that each somehow complements the other. Read More

These days many people talk about the power of having free content to give away as part of your marketing tactics. These as well as bonus offers and samples have been used for decades by successful businesses. Before you decide to use these marketing tactics, consider these three questions to make sure the offers are beneficial for your business and your customers:

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The days of the cold static site are coming to end. Customers are tired of being talked at and are ready to get in the conversation. They’re looking for Read More

This article features 8 lessons from an SEO contractor about how to be successful in business. It could apply to any consultant or professional, including an attorney or management consultant. I thought this was a valuable article because one of the hardest things any new consultant or professional starting a service business has to learn is HOW to run their business. It's harder ... Read More