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For your business to continue to grow, there are really only two ways to get customers. One way is to take customers away from an existing player, and the other is to create a new market with a new product or service that didn’t exist before. Examples of recent “new market” big wins include Apple w Read More

Majority of the blogs die within 3 months of the launch because of lack of website traffic.

If you’re one among them who are struggling to get more search traffic, I have a quick tip for you: build high-quality backlinks or have an effective backlinks strategy as soon as possible. Read More

Vibrant personality is the key to leaving your competition in the dust — Is your brand TRULY memorable? Inject some character and learn from market leaders Read More

Software as a Service (SaaS) and Search Engine Optimization (SEO) can be described as two of the fastest-paced industries today. Keeping up with trends and techniques in these specialisms (those actually confirmed to reap rewards!) can be extremely challenging.

For this very reason, the author Read More

The way businesses operate is transforming as environments constantly shift — our digital world is fast-paced, technology-led and even chaotic.

While attempting to keep up with the times and simultaneously scale, it’s easy to become caught up in the surrounding hype of new marketing concepts, in Read More

Software as a Service (SaaS) is an incredibly vibrant, pioneering industry — and one of the most fluid.

It’s now also extremely competitive. There isn’t much room for 100 percent original solutions; merely attempting to “get there first” and sell a unique SaaS business before maturity is no long Read More

Your brand image = Your volume of sales.
“45% said they stumbled on search results that made them decide not to buy”. (Source: Vendasta)

Can you afford to lose nearly half of your potential business..?

In this fast-paced world, it’s not at all difficult to inadvertently ruin your hard-earned Read More

The idea of bandwidth being “currency” has been floated around even a decade ago, back when peer-to-peer and streaming video were only emerging. Demand for bandwidth was rising and the global infrastructure was far from the size and complexity that it has today.

The challenge then was to make t Read More

E-commerce is a booming, constantly-transforming industry.

Mobile shopping is steadily but surely gaining pace in terms of global online sales. In alignment, the leaders of digital retail are continuously innovating their service offerings with the freshest groundbreaking tech — and chatbots ar Read More

This is the fine art of retention — and the Pareto Principle states that 80% of business comes from only 20% of customers.

It’s an important concept to grasp!

Along with stats that suggest it costs to 7x more to gain a new customer than keeping a current one, maximizing your retention rate sh Read More