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Business owners carry a responsibility to make their websites accessible to all users.

It’s a matter of altruism -- accessibility is the obvious moral position -- but it’s also a matter of legality.

Now is the time for public and private platforms to adapt, and the power of AI can help make Read More

How you write your blog posts, in plain language and easy to read, will determine whether anybody reads what you write. Here is how to keep people reading. Read More

There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what Read More

Running a small business requires entrepreneurs to put on different hats and deal with a variety of business functions. These include, for example, financial management, marketing, sales, personnel management and product development.
But you also must keep a watchful eye on trends. They can change Read More

Web accessibility and ensuring your content can be consumed by all people, is one of the most important issues facing online businesses today. Yet still, it remains surprisingly under the radar amongst many brands, particularly with SMBs. Because of this, many small business owners don’t fully unde Read More

The marketing strategies that make up the promotional mix are:
- Advertising
- Public relations
- Personal selling
- Sales promotion.

Learn in this post how to use promotional mix to boost your business. Read More

Recently, many lawsuits have targeted SMBs on behalf of consumers with disabilities who are unable to fully access their websites.
In fact, small businesses have found themselves sued at an unprecedented rate in the last several years. And this often happened over websites that were inaccessible. Read More

Top-performing marketers don’t achieve success by chance!

They understand how to tap into the brains of customers for powerful.

The following ‘neuro’ tips and tricks are based on years of comprehensive research.

All you need to do is run, measure and refine these data-backed mind hacks fo Read More

Any purchase is your opportunity to shine. Don’t waste your chance.

Treat every customer like gold, platinum or diamonds, and the majority of them will treat you the same way.

Show people you appreciate their custom in ways they can’t forget.

Discover how to convert otherwise passive custo Read More

eCommerce has always had a big problem – engagement.

So, what do you do to fix this?

How do you grow your on-site engagement and conversions?

Fortunately, there are more and more eCommerce tools being developed each day to fix just this problem. These tools work mostly in the backend of yo Read More