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Here's a recorded webinar featuring Melinda Emerson - The SmallBizLady. Melinda explains the importance of strong customer relationships to businesses and provides several tactical examples (including real case studies) of how small businesses can better use email, social media, mobile, direct mail Read More

A regular schedule is an important part of any marketing program. That's especially true with social media where your customers can become accustomed to seeing updates on a regular basis. Here are some tips on setting up a social media schedule for your business marketing programs. Read More

Direct mail marketing continues to be a top tactic for small business marketers, reinventing itself as a key part of an integrated marketing program. Read More

Here's a link to a list of movies every entrepreneur should see, along with other ways to spark your business inspiration and creativity. Read More

Tips on how to use social media for customer service. Engage, monitor, and solve customer issues as complaints are raised. Read More

There are plenty of best practices around email marketing for a reason. It's a structured marketing channel that requires discipline and experience to succeed. Here are five easy things to change/avoid to start getting more production from your email marketing initiatives. Read More

If you get more business from your best customers, you'll reduce the costs of acquiring business and improve your customer relationships. Read More

Are you delivering real value in your customer communications? This article offers some tips to help ensure that you offer a compelling reason for customers to open your marketing emails, social media posts and other communications. There's no magic formula, but rather just common sense on offering Read More

Learn more about email marketing laws to help ensure that your programs are compliant, ethical, and legal. Read More

Employee retention is one of the critical aspects of building a small business. It's almost impossible to gain your footing and work toward stability, if you're constantly turning over employees in key positions. This article offers some tips on keeping your best employees happy and at your busines Read More