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Should you write content for search engines or visitors? You need traffic from Google but it's got to be useful or your site won't convert, won't sell. Here's a quick look at this false dilema and how to make search engine friendly content that users love. Read More

"To the memory of a brave and chivalrous foe..."

I just can't get those crazy freaking words out of my head! Read More

As the key marketer of your brand do you have enough knowledge to make the correct decisions if you outsource certain marketing activities? If you do not and allow them to have all the knowledge then you could be heading for trouble if their business fails or you break up. A couple of tips to help. Read More

I've collected 27 money-saving tips from real small businesses that are succeeding in a tough economy. Real people, real businesses and real ideas to help you cut costs, lower your overhead, and still reach your target market and build your business. Read More

In business, being successful is not just about choosing when to seize upon an opportunity; it's not just about knowing how to incorporate the latest and greatest techniques; it's also about realizing when something you're doing isn't working and being able to just let go... Read More

Never one to shy away from controversy, the author takes on the peddlers who resell gift cards for use in employee recognition, sales force incentive, and customer rewards programs.
Bottom line: Gift cards are a poor value, compounded by the industry practice of using "vouchers" that require the r Read More

Our particular ability to remember … and forget is unique to all of us. Some of us never forget a face while being hopeless with names. Others have trouble with appointments or where we left our keys. I often have trouble finding the right word or forget the entire plot of a movie or book. (N Read More

The Fitness Industry pulls in BILLIONS each year.

But who are they selling their products to?

The life and well-being of your little old granny may hinge on the answer!!! Read More

If you follow book publishing and marketing news, you will no doubt see that eBook sales are on FIRE. In fact, according to the American Association of Publishers (AAP), in January of 2011 online e-Book sales totaled an amazing $69.9 million, up from $32.4 million in January of 2010, a 115% increas Read More

Here are eight ways to increase your small business revenue or "boost your business' bottom line" as the article puts it. This is certainly something many small businesses can relate to and I want to thank Jim Kukral for tweeting this link earlier today which lead to me discovering the post. (Thank Read More