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The wall-poster was a cultural and marketing icon of the 70s and 80s...

...and this was THE ONE to own! Read More

No matter what industry you’re in, you can always benefit from more email subscribers. Email is still the most cost effective method of updating consumers about your brand, its goings-on, and special promotions. According to the Direct Marketing Association Power of Direct Economic-impact study, co Read More

So let me propose the following to you – blogs are very different. Twitter styles are very different. The audience you are trying to engage could very different than the audience of another blogger or Tweeter you admire. And therein lays the problem with things like Klout scores and best practic Read More

There are 80 Things I Wish Someone Told Me About Small Business Advertising in my first 80 days at work to the rest of my advertising life easier. Unfortunately, I had to go and learn some of these things the hard way. Fast forward to several pounds after, things did eventually work out but I will Read More

As a small business owner, you should see cloud computing as way to gain immediate access to a level of technology that has previously been restricted to companies with large IT resources. The really good news with the cloud is that you will be able to start small with almost no up-front capital in Read More

A good way to get the information you want is to ask for it. No matter the media buying process or depth of information collected on an advertising RFP, being specific means being efficient. Read More

How do you get and keep customers?  The most important question in business and one that companies spend billions of dollars trying to figure out.  I am going to put forth a strategy that works and has worked for centuries: Pay close attention to details. Read More

Here's a little motivation for anyone who sees an 800-gorilla standing in their way. You can beat that gorilla! Read More

Social networking sites are great ways to keep in touch with friends and acquaintances. But sometimes the usual ones can seem a bit childish and silly, more of an entertainment site than an actual professional networking site. LinkedIn is the social networking site for those who are looking to esta Read More

How to choose the face of your business is one of the trickiest questions in advertising because the answer depends a lot on gut feel and history of the business. Essentially, there are two kinds of “Face of the Business”. The more traditional is one is by getting a “talent” or model. You come out Read More