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Try TweetChup analytic tool to analyze your Twitter followers? How often they mention you? How they interact with your tweets? Read More

Whether you are creating content for new prospects, current customers, industry analysts or someone else entirely, the real purpose behind those efforts should be to build a higher level of trust between the consumer of the content and the brand creating it. Read More

By Maddie Hammond

Vine celebrated it’s first birthday the other week. Since it’s inception one year ago, the mobile and tablet app has completely changed the face of short-form video, and the particularly savyy marketers have been quick to adapt this technology into content marketing strategies. Read More

... That is truly the question. ;-) A question I often have to debate with participants in my classes. And the perfect idea to start my new advice series. Thank Read More

Sticky content is one of today’s most cost effective tools for capturing reader eyes, sending traffic to your page or store and driving home branding. But how do you create it? Find out here. Read More

When it comes to creating, and monitoring, your retail marketing strategy, there are certain questions that must be asked in order to ensure you're doing everything you possibly can to achieve your retail marketing goals. Read More

In order to retrieve your creativity, you need to find it. The morning-pages practice enables you to do that. Read More

Today, I reveal my three big mistakes from hosting my first Twitter event and how you can steer clear of them. I asked a trusted colleague who has experience with hosting successful Twitter chats to give me some direction. Basically, we broke down what I did wrong and how I can make improvements. R Read More

A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry. For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer.
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Google Plus has been established for two years now and its global success is evident; there are currently over 1 billion Google+ enabled accounts. Moreover, recent figures show that Google+ is growing at 33% per annum; no doubt this figure is aided by the 359 million monthly users, a statistic whic Read More