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If you haven't spent much time creating Facebook Ads, the whole process is likely daunting. With multiple kinds and formats and placements for ads, businesses need someplace to start. Read More

Investing time and effort into ensuring that everything you publish is enhanced for mobile surfing is going to be your most direct approach to solving this massive issue. The smoother you make the process of social sharing for the user, the more likely your site visitors are to be enticed by those Read More

In the world of content marketing, there are dozens of tools you can use to make your efforts more fruitful and efficient. From custom infographics and memes to a myriad of online analytics tools, the options are nearly endless. But did you know that video is one of the most useful tools available? Read More

Carlos Gil, Head of Global Social Media Marketing for BMC Software, joins the Social Pros Podcast to discuss his full endorsement of Snapchat as a social tool for B2B and B2C businesses. Carlos is a pro at Snapchat and can share the best way to approach incorporating this hot new platform into your Read More

Relationships are everything. To dust off a well-worn (with good reason) adage: it’s not what you know, it’s who you know. Whether the goal is to increase sales, become more popular or reach more prospects, you need to get influencers on board. Read More

The internet is a strange place. Everyone has seen bad examples of social media gone wrong: social media managers tweeting something embarrassing or rising to the taunt of some internet troll. As a result, the entire brand’s name is tarnished and they receive bad press. Read More

Content marketing is slowly taking over Search Engine Optimization. The takeover has changed the definition of high-quality content.

High-quality content is no longer defined in terms of the “wow” feeling that it generates. Read More

Want to get the most out of your Twitter conversions? Here are 5 tips that will double, even triple your Twitter conversions. Read More

Snapchat was released way back in 2011. Since then, its popularity has absolutely skyrocketed, nearing around 200 million active users in 2015 and recording a whopping 6 billion video views per day. With numbers like that, you’d think Snapchat profiles would be a social media branding paradise. Read More

Social-media school is in session! To help you keep up with the constant changes, we asked six of our top online sellers for their best social media advice. Read More