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With the importance of content in online marketing, many businesses are hard pressed to come up with original articles, blog posts, videos, images, presentations, etc on a regular basis. There's a myth that once you publish something, that all who matter will see it. That's simply not true. Read More

A recent report listed the happiest nations in the world. Guess what? The US didn't even make it into the top ten. So much for the American dream. Why are we so unhappy? Let's start by looking at the origin of the word. Happy is derived from the Icelandic word happ, meaning luck or chance. Is happiness then, by its very definition, elusive due Read More

What are your customers and competitors saying about you and your business/brand online? Could an employee be intentionally/unintentionally divulging private details about your company? Are you on top of the latest industry news, research, and trends that would influence decisions you make about your business? Read More

How Can You Make The Most Of Technological Revolution? Then, watch this video! Read More

Healthy competition is the bread and butter of capitalism, and Google is no stranger to stirring the money pot in its favor. But Google's latest decision to try its hand selling eBooks threatens to create a standards war that may prove destructive to many consumers. Read More

I promise to let go of this one after this week, but there have been so many upset people that I feel the need to revisit this subject once again. There have been many comments about my original post advising you to primarily target one keyword per page for organic search. I followed that up with some explanation of why I believe in targeting just Read More

There is no hotel on Santorini that doesn't look amazing in the photos on their website. They all show rooms with white washed walls and clear blue exteriors. Glasses of wine on tables overlooking amazing sunsets. Beauty products are the same online, promising supermodel style complexions with no wrinkles in sight. Flickr is full of photos that a Read More

Forrester's recent report on The Future of The Social Web made some interesting predictions about where social media marketing is heading, and how major brands will need to respond. We've clearly moved beyond Social Relationships and into Social Functionality, and the early signs of Social Colonization are clearly upon us. If they have it right, Read More

The consumer reaction to the credit reform bill has been taking the spotlight ever since the legislation was approved by the US Senate two weeks ago. Though the changes proposed in the new legislation will have some effect on consumer credit card usage, the under-emphasized fact is that smaller businesses (particularly those in retail) stand to bea Read More

Office Depot launched its "Small Business Self-Bailout Plan" today. As part of the program, the office supplies and services provider created the Survival of the Smartest website for business owners who need support during "The Great Recession." Some reasons to check it out: Read More