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Sure, online social media and social networking are popular, but they don't mimic the way we naturally interact. Why use Facebook or Twitter to tell friends what you are doing at the moment, when you can directly show them what you are doing and where you are doing it? Read More

The landscape of today's job market is shifting, and the shift favors individuals who are savvy in social media. Read More

It's your sales, it's your time, if you need to get something done; you can do it or rationalize why you didn't. Read More

Not long ago I wrote about the YouTube video sensation called “United Breaks Guitars.” It's a creative customer complaint in the form of a music video by a professional musician against United Airlines. (See “YouTube: Where Customers Get the Last Word.”) The interesting side note about this video is how it has set the stage for entrepreneurs pu Read More

Do you really know how your customers think, feel and behave towards your small business and your competitors? Successful marketing for any small business starts by knowing who your customers are and what they need and desire. You need to communicate with the people who matter most to your business and do it better than your competitors. Read More

When you are writing copy for marketing or sales, keeping the text and images relevant to the contact is one of the best ways to increase readership and response. Keep focused on the reader and you will win. Read More

This is a collection of blogs that I follow to keep abreast of new ideas for sales and marketing. Read More

Professor of business administration at the University of Virginia's Darden Business School Ed Hess talks to students about his book "So you want to start a business." This nearly hour long seminar reviews an approach Hess insists is not just for academics but is intended to function as the process that a would-be entrepreneur might follow. Hes Read More

Clayton Christopher of Sweet Leaf Tea talks about how to choose a business name. His suggestion: make your name short and memorable but don't get too hung up on the decision. Your name can eventually be changed if necessary and can evolve with your business. Read More

An article in the New York Times' small business section reports on a Maryland University business school study that suggests venture capital firms often ignore business plans and even an entrepreneur's past startup experience when deciding what projects to fund preferring to go on instinct and their experience instead when judging a venture's Read More