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An effective Social Networking Strategy is one that can make excellent effect for the brand on the internet. We have seen companies go social in their marketing methods as a result of the growth of internet users and social media especially in the last few years. Read More

There are companies in China and Australia that refuse to hire those born under certain zodiac signs. But that might not be the strangest reasons for hiring choices.
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Maybe if IT sees employees as business consumers rather than "users," it can begin to provide tools that meet their needs better in a mobile, social, and cloudy world. Read More

The other day, I read an article berating Guy Kawasaki for his behavior on Twitter after the Boston Marathon bombings. Steve Crescenzo, the author, was very angry at the former Apple evangelist for robo-tweeting and disrespecting his audience (without apologizing afterwards) Read More

There were a couple of high profile faux pas by companies last week, that ended up going viral on social media, and proved the importance of social media monitoring and reacting quickly to negative news. Read More

No, it’s not okay to answer your phone, answer questions with painful literalness, take an interview in the middle of another job interview, demand alternative beverages to those offered, or otherwise come off as if the interview isn’t your top priority. But those are, in fact, the boners that some Read More

When it comes to new collaboration technologies and BYOD, both IT and users are a bit confused these days. I spoke to a Cisco researcher who offered some concrete ways to work together to improve everyone's experience. Read More

When I learned Netflix has a Chief Content Officer, that alone caught my attention, but when the number of new subscribers driven by House of Cards came out this week, it really drove home the importance of content in driving business. Maybe your company should have a CCO too. Read More

Good tips on using mobile backend-as-a-service, or PaaS, for mobile app development. Even though small businesses don't have enterprise app stores, being able to develop mobile apps for your business or product will help your marketing efforts so this is good to know whether you make your own apps Read More

In my research on disruption, I've learned this much. If you sit around, you'll be disrupted, and if you operate in fear, you'll suffer the same fate. Today's hyper-fast marketplace demands you be bold, creative and stare down failure. It's that or get swept aside by digitally savvy competitors. Read More