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A pocket cloud has been invented and small businesses may find it advantageous to use one day soon. Read More

If you're thinking, "Gosh, is that still around?" you might be surprised at the niche roles in which the avatar-based community continues to succeed.
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So just what do data brokers know about us and why are online ads are so laughably off? One company Acxiom has decided to open up their database and I took it for a spin. What I found was they got a lot of stuff wrong Read More

Nearly every company understands the need to go mobile, but too few have a comprehensive mobile strategy in place and that has to be Job One before you create a single app. Read More

Most big data predictions should come with the same warning label that is applied to an investment prospectus: past returns are not indicative of future results. Here is why you need to be careful with marketing predictions from big data. Read More

When you travel and see the ruins of bygone societies, it drives home how quickly dominant systems can be disrupted. Today with the internet, we have perhaps the biggest disruptor in history and it could turn our factories and warehouses into ruins too, evidence of a time when we built things and s Read More

Content marketing produces so many positive results from search engine optimization to concrete leads and sales. It also raises your company profile, improves your reputation and positions your company as industry expert. Read More

By now, we are all fully aware of the potential of Big Data to transform a business, but today it takes trained data scientists to sift through the data to find the nuggets that matter. It will take the proverbial killer app to put that data into the hands of regular employees, to find that informa Read More

You may have trouble getting a bank loan for your small business not because you are a credit risk, but because banks are using unreliable data from credit bureaus and other sources. Read More

If you still think your small business doesn’t need to be on Yelp!, you might have second thoughts after hearing the results of a new Nielsen study. More than half (51 percent) of Yelp users polled say they make decisions about what to buy in local stores or businesses after visiting Yelp.
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