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A speaker at the Gilbane Conference this week suggested it was time for a new marketing technologist role to bridge the gap between IT and marketing. As company technology strategy increasingly centers on marketing, it could be an important role. Read More

You would think that in the age of BYOD, that the two-phone stack, people carrying one phone for work and another for personal use would be fading, but in my informal observations, I've noticed that it still persists --and one is usually a BlackBerry. And this in spite of BlackBerry's dire financia Read More

Anyone who sells to consumers knows that it's a different game these days. Consumers talk to one another. They don't like to be preached to or interrupted and they make more informed purchasing decisions, often bypassing sales altogether, but the same dynamic is in play for business buyers too. And Read More

We who are immersed in technology sometimes forget it's about solutions, not how it works. All most SMBs care about is that they have a business problem and they want a quick technology solution. Is it cheaper, faster or better? That's all that matters. The rest is discussion fodder for journalists Read More

When we talk about customer experience management, we tend to think of huge, expensive, complex systems that would seem to be out of reach of most small and medium businesses, but if you can manage the customer experience incrementally using a little common sense, it doesn't necessarily have to be Read More

It would seem that the best way to learn from your users about their needs would be to simply ask them, but experts suggest that people might have a hard time articulating what they need --or not even understand it. That's why it's better to watch them work, then build apps that improve that proces Read More

When you think of consumerization, you probably think it's employee-driven, but that isn't always the case. Sometimes it's driven by a forward thinking CIO --and when you start to change the way you do business, people are often threatened even when the change is clearly for the better. That's why Read More

The millionaire rednecks didn’t stumble into their fortune, they earned it. Here’s how you can apply their lessons in your own family business.
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We have transformed from an interrupt model to the Attention age. That means you have to come up with creative ways to keep your customer's attention moving forward. Read More

While many companies understand the power of digital transformation, most are timid about going all in on an implementation, assigning it to a small group inside marketing. But it takes much more than dabbling to succeed as a digital business. It requires buy-in across the entire organization. Read More