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We tend to think of apps as those nice discrete little applications we download to our smartphones and tablets, but over the next few years that will expand to other devices too, and as it does, the amount of data we will be sharing will be staggering. Read More

Car manufacturers are pushing for laws to protect consumer privacy. But this move isn't necessarily for the public good -- it's more likely about protecting car companies from potential legal liability for everything from drunk drivers to terrorist activities. Is your company also at risk? Read More

Research and informal observation suggest that younger people are increasingly leaving Facebook for other social networks. That means everything you think you know about social media marketing could be changing. What's next? Read More

Everybody experiences it. You're working on a project and the project manager leaves or a new boss with a different agenda comes on board. What can you do? Some solid advice from experts who have been there. Read More

When a PR pro named Justine Sacco posted a racist and generally offensive tweet last Friday, then got on a 12 hour plane ride to South Africa, she probably had no idea what was about to go down, but by the time she landed, she had been swept up by the power of the social internet and lost her job i Read More

Apple's may never catch Android in China, but its new deal with China Mobile gives it access to a huge market of 763 million people. If captures even a fraction of that, it will translate into huge sales figures. Read More

I learned over the last couple of weeks that the Yankees-Red Sox rivalry ain't got nothing on iOS-Android-Windows Phone, and when you diss somebody's favorite phone or even just don't embrace it as completely as they do, they take it personally. As marketers you want that same kind of loyalty with Read More

When you engage with users on mobile devices, you have a limited period of time to keep their attention, and if you don’t please them, they’ll move onto to somebody that will. Read More

Every company struggles with the social media ROI question, but SAP built their social presence from the ground up with the idea of tying the effort to making sales, which after all is the ultimate goal of every company, isn't it? Read More

Today the relationship between marketing and customers has been flipped upside down and the customer is firmly in charge. That means preaching to them isn't going to get you anywhere. You need to deliver them quality content in the context of what they're doing --and that's a huge challenge for org Read More