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Of course we shouldn't be surprised when Facebook and Google show their true colors, but the two companies made moves recently that proved beyond a doubt what they think of their users. We are fodder for advertisers and nothing more --and that Creep Index is the DEFCON warning system of social medi Read More

If you run a blog then producing great content is not enough. You must also effectively promote each and every post that you make. Here are some great tips and places to share them. Do you know any more? Read More

Digital transformation takes more than simply dabbling in social media and content marketing, it takes a total commitment to the customer and completely rethinking how you interact with them in digital terms. Read More

The messages we hear today about digital disruption, organizational upheaval and technological shifts are all huge concepts for any business to wrap its arms around. And any time someone tells you need to transform the way you do business, you have a right to be skeptical, but the times really are Read More

Whether you are a network engineer Googling a potential product who is weary of vendor follow-up emails or a journalist searching for background information on a topic that might flag you for some kind of government watch list (e.g., my search for the Syrian Electronic Army’s Twitter feed), many of Read More

Today's workers, the ones who came of age with Facebook and technology as part of the fabric of their lives, are used to connecting, sharing and collaborating online, and you need to provide tools that let this new generation of employees work the way they are used to. Read More

All great content comes down to telling a good story. Don't waste your content marketing capital by repeating the brochure. Tell the audience a story. Everyone loves a good one. Read More

The lines were still there. The product still flew out the door and by weekend's end in an astonishing show of strength, Apple had sold 9 million iPhones. Read More

Microsoft's latest attempt to get marketshare is to lure Apple customers with a buy-back program. Good luck with that. Read More

Twitter is an outstanding communications channel, one that's too big to ignore, but as some brands learned on 9/11, you can offend your audience even with the best of intentions. Read More