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In the same way that tying one hand behind your back can help you become a better fighter... putting artificial constraints on your business can help you break through plateaus and find interesting opportunities that you may not have found otherwise Read More

I don't care if you're a lawyer, a babysitter, a dog walker or a painter. You don't need massive traffic to justify keeping a regularly updated blog Read More

It's a sad irony that bad companies never get successful enough to get bad reviews, and that success attracts criticism. Thankfully, this guide can help you deal with negative press. Read More

Leaders walk a fine line between exuding confidence while simultaneously making decisions and updating their actions based on the best possible information. The best bosses, we argue, have what psychologists call the attitude of wisdom: They act with confidence, while doubting what they know. Read More

One of the biggest mistakes that companies make in developing their strategy is in failing to properly evaluate the market competition. And too often, we don't realize what the REAL "competitor" actually is. Read More

Having a highly visible company car is especially important with local business. It's a great way to generate buzz. Read More

Sales people are trained to be problem solvers — we ask questions, probe — once we find a problem we attack like a pit bull and don’t let go until we’ve wrestled the problem to the ground and gotten the order Read More

Testimonials are the best way to build trust. This article shows you how to leverage testimonials to turbo-boost your local business marketing. Read More

The types of friends you make can have a significant impact on the future of your business. That's why it's important to be selective. Read More

What to do when 2 units of work no longer produce at least 2 units of benefit. This will help you locate innovative new market opportunities durring slow points. Read More