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Real examples of tiny businesses successfully using Twitter to grow like "Mr. Kimball, who conceded that he “hadn’t really understood the purpose of Twitter,” “I would love to say that I just had a really good idea and strategy, but Twitter has been pretty essential to my success,” Read More

9 out of 10 clients responded along the lines of “Yeah. You should have always been charging me more”, so those are my top three freelancing lessons Read More

This blog post explains why our marketing company, Addwater, has a blog and why all businesses should. It draws on advice from SEOmoz, The Blog Herald and ProBlogger. Read More

Every business has a Chief Financial Officer — the person who has overall responsibility for the financial management of the company. In your business, that person might be you! In a new business, it is not uncommon for the owner to take on all of these duties, but eventually you’ll need to start d Read More

If you have a good judgment on fashion or colors, web design may be a great career choice for you. Why not start early and explore this lucrative field? Web designers create designs that are clean, effective, and visually appealing. The vast majority of transactions in this field are done online, s Read More

With the rising popularity of social recommendations and the “Like” button, Facebook has developed a new ad platform, called “Sponsored Stories,” that utilizes the relationship between users and a brand to help businesses build awareness to attract new fans. Read More

One of the key concepts to any brand identity initiative is helping organizations understand their differentiation. It’s one of the hardest parts of the process, but it’s also one of the most critical. As Philip Kotler, professor at the Kellogg School of Management has written, “The art of marketin Read More

Having a vision of where you are taking the sales organization is a part of leading. But getting there means using both your abilities and your position to overcome the obstacles to making your journey. Read More

We need to ask ourselves this question every time we are about to approach a prospective customer or client. Why? Because the answer will give us the ability to give the customer exactly what they need... Read More

Restaurants may be established in different types of locations. Depending on the type of location, different marketing tactics are required to increase the likelihood of getting new customers. Read More