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Success isn't measured by product or service attributes. It is measured by how many consumers (or, in the case of a B2B product or service, businesses) purchase what you market.
Too often we overlook the fundamental connection that must be made with the people we need to convert from suspects to Read More

Nathan R Mitchell, Small Business Coach, Author, Speaker, & Founder of Clutch Consulting Tulsa OK addresses the repercussions of treating a business like a hobby Read More

My daughter got me connected with Kiva a year or two ago. I continue to participate because I think their concept of how charitable donations should work is outstanding. It’s not a handout, it’s a loan; a micro-loan of $1,000 or so backed by individuals like me in $25 chunks. We make the loan ex Read More

Modern portfolio theory assumes that we are rational investors and invest only in efficient and optimal portfolios that provide the maximum return for minimum risk. The truth (as posited by Behavioural Economists) is that we far from rational and are subject to a myriad of psychological influence Read More

After you have heard a few startup success stories, like Google, Facebook, and Microsoft, you may be tempted to invest some money yourself, maybe by pooling your funds with other investors who claim to have a great track record. My advice is to leave the investing in startups to the professionals ( Read More

Often in the world of Business we fall into the trap of judging books by their covers.

Let's say Dolph Lundgren, co-star of Rocky IV came to you to apply for a job. "What can that muscular, dumb jock bring to my business?"

How about a 160 I.Q., a Masters Degree in Chemical Engineering and a F Read More

Even though experience is not required to launch a food truck business, experts advise that entrepreneurs be prepared before dive in. But how do you do this?

Take a course or learn from an expert in the field. Ideally, you want to get advice from a successful catering truck business owner to see Read More

If you are a business owner/manager/marketer and you are curious about whether you need to redesign your website, the REAL answer should be provided by feedback you receive from others. What does that mean? Here's a quick exercise... Read More

We all hear a lot about going viral and about certain things we can do to ensure our blog posts go viral.

In my experience, this is all crap.

It’s REALLY hard to get something to go viral, and it’s not something we often have a lot of control over. Instead, why don’t we focus on our content g Read More

Most people think that to be a successful entrepreneur, he or she needs to have a team. This is wrong. You can only be a successful entrepreneur if you do it all by yourself. Read More