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You may think this a bizarre question, but to sustain that ‘in the moment zing’ should social interactions be a bit more spaced out? Should we be spending time ‘building up to the social’, or should we just let it flow over us and sweep us along? Read More

Ever wanted to streamline your Tweets, send Tweets easily during meetings and improve your Klout score all at once? Most people like the idea, Guy Kawasaki loves it and would like it see it on Google+, here's Buffer! Read More

As the economy continues to struggle and America tries to reclaim its place in the global economic and financial markets, small business once again is left holding the proverbial bag...
-Article on small business by Baltimore Sun op-ed from Bob Paff, Communications Expert & Motivational Speaker... Read More

During the initial days of email marketing, all that was required was to send the same message to different email addresses in your database. However, this is a Read More

With Twitter usage at an all-time high, it seems nearly impossible to read a magazine, watch a set of commercials or pass a row of billboards without running into the now ubiquitous hashtag (#) symbol. Although it has been in use for years, the offline marketing of this Twitter specific tag has rec Read More

Economic conditions are not bringing anyone peace of mind right now. Here's how you can prepare for the panic. Read More

Writing a book is one of the most difficult things to do. You don’t just fling a book at the public. It has to be presented in a way that both represents your message and resonates with the public. Read More

I used to think that the most valuable currency was the dollar. It isn't its trust. Reputations can be made or lost in minutes thanks to smart phones. Read More

Day in, and day out, consumers are disappointed by the brands that asked them to trust them. A brand new car with faulty breaks, or a computer that just won’t turn on.

Sometimes, it is a contractor that won’t show up.

All of these things boil down to one thing. The salesmen didn’t keep their Read More

If you’ve got a website, then I’ll wager that somewhere you have your social bar, icons or widget enabled. I know..nothing like stating the obvious eh?

But pleeeaassee… for the love of god. Don’t be one of these people. Read More