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Leadership isn't purely the domain of the corporate head of a bulging department.

You lead everyday. How effectively you do it though...well thats another matter. Read More

When considering joint venture marketing the first question you should ask is what is the goal? Working with the competition does not seem as if it would be a wise business decision, but there are many situations where two different businesses teaming up together can result in good outcomes for both... Read More

Businesses are thriving or dying due to reviews. Here’s how you can combat
negative reviews and add easy reputation management to your business. Read More

Leverage your meta description to make your business eye candy in Google search results. Blog post gives you guidelines to follow so you can stand out in search results. Read More

You know the person in your social group who always talks about themselves. At a party, they’ll brag about what they’ve done. At a picnic, they’ll talk about their accomplishments. In a more humble moment, they’ll ask what you think of them. Everybody finds those people annoying. So if you really w Read More

Am I wrong about my TwoHatMarketing.com blog post, "Old Rule of Business #5: Under-Promise & Over-Deliver? " Was that bad advice?

One of my Two Hat Marketing BFFs posted a Comment that "over
delivering sometimes becomes an issue as well," and wanted to know
how to handle Read More

I’m really sympathetic to the woman who wrote me this question, but I think I have bad news for her. Maybe the good news is that I’m not an attorney, so I have no real expertise. Read More

We know our products, our competition, our companies well. But this isn't what counts for our customers--sure they want sales people who understand the products they sell, but what they really want is sales people that understand them--their companies and businesses. Read More

Working from home is the ideal situation for most people. With the internet, working from home has been possible for many. You get to work whenever you want and Read More

Where do you fit into the five types of business travelers uncovered in a recent Global Business Travel Association survey? The survey of about 800 businesspeople who travel at least 4 times annually on business found that business travelers fall into five categories:
Read More