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It’s not defying conventional wisdom or taking a new and revolutionary approach. This is a different metaphorical box. It’s the one that others would lock you in. Read More

Women Entrepreneurs: Do You Have the O Factor? By Karen Keller, Ph.D. Read more now! Most of us think we're organized (we are women, after all). But the question is, are you maximizing your time by filing things properly when you need to, or do you fall into the throw-it-on-the-to-be-filed-later st Read More

There is no magic growth pill to bring you hordes of new customers. No “undiscovered secret” newspaper, magazine, SEO plan, or web advertising package that is going to make your phones ring off the hook. There is no magic pill... Read More

Whenever you begin the journey of starting your own business, there are many roles to take on, from sales and marketing to accounting and customer service. So, thinking about how you’ll keep up with the latest trends and changes in your industry or if you’ll ever figure out Twitter probably isn’t o Read More

As you know, a brand is much more than a pretty logo: it’s your personality, your core promise, your DNA. Branding effectively and connecting with customers isn’t about how much money you spend, but about how clearly and consistently you communicate the right message through everything you do. Read More

Google +1, Facebook Like, Twitter Tweet, etc - there are seemingly countless social sharing buttons. Which is right for your site? Read More

Currently the world's browser share of the market is divided into 3 main players. Internet Explorer has around 40% of the market and is steadily decreasing in popularity. FireFox has around 30% of the market and remains steady. Chrome has around 20% and is on the rise. Read More

Marketing is all about creating awareness and generating leads. You may be using PPC, SEO and social media to bring visitors to your website, but what do they do when they get there? Your website's job is to turn those visitors into qualified leads and customers. Is your site up to the task? Read More

Corporate Ladder Climbing: Influence Expert, Karen Keller, Ph.D, Advises The Top 5 Mindsets Of Increasing A Woman’s Safe Climb To The Top! Summary: Set your goals. Get the job. Find the ladder. Secure the promotion. These are all the first steps in getting to the coveted C-suite. Read More

Sales slumps are simply a part of doing business. These slumps pose unique challenges that must be met head-on if you are to survive. Here are six different ways to handle such a downturn. Read More