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When it comes to social media, some people are more successful than others. Why? Because they know that there are rules and that etiquette works in the same fashion online and offline Read More

Is social media marketing a new form of word of mouth marketing? To me, yes - social media marketing IS indeed a new, powerful form word of mouth marketing. Read More

How many of you have heard the expression Blogging is Dead! It was first raised in answer to a question in ReadWriteWeb back in 2007 and has since been revisited in various news publications and blog posts on a yearly basis Read More

As crazy as it sounds, it’s true. Many newcomers in business are afraid to admit that they run their own companies. And I deliberately used the word afraid. Read More

An accessible website is the one that anyone can access and can easily use, including those with disabilities. It would be fair to say that while most business want their website to be ‘user friendly’... Read More

To business people not used to Social Media getting established may seem like a daunting task. Two big questions are 'How do I judge ROI' and 'How do I find and engage my audience'? Read More

Video conversation with business planning expert Tim Berry sharing his thoughts on the importance of business planning. Good watch for entrepreneurs who are afraid of or are bogged down with a business plan. Part 1 of 2 Read More

When you are sharing your message as a leader, never miss an opportunity to speak passionately about what the business does to create value for your clients! Read More

Videos can aid the online marketing efforts of organizations big and small. Use these tips to boost production values without breaking the budget. Read More

For so many years, Nielsen and others have programmed people’s brains into thinking that the sweet spot of advertising is the 18 to 49 demographic. Within that group, the even sweeter spot supposedly was the coveted 18 to 34 cohort that fetched the highest advertising dollars. Read More