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Social media is allowing businesses of all sizes to compete on an even playing field. However, without legal guidance you could be breaking the law. Read More

Loving what you do is crucial to living a productive, happy life; at least in my book. I’ve never been one to take a job just for the money – there has to be something that stirs in my soul for me to continue working on any given thing. I guess you could say that I prefer being involved in a callin Read More

Content marketers know one thing for sure. If you want to attract people and capture their attention, you have to employ one simple technique. This post tells you what it is and gives good examples on how to do it. Read More

Google Places is a fantastic opportunity within local search marketing for small and medium-sized businesses (SMEs) to get on the first page of Google. Read More

When companies aim for awareness they are mainly looking for attention: How can I get people to acknowledge my brand, product, service?. The problem with that approach is that it limits the view and results by having the company/ brand in the center or stage with as many people as possible watching Read More

YouTube is one of the most popular site to upload and share your videos online. Everyday billions of users visit this site to watch videos, upload videos, share them, like them, comment on them and many more. In fact YouTube can turn out to be a gold mine for webmasters and internet marketers, to g Read More

It's practically impossible for anyone who spends a significant amount of time online not to see those ads promising to make you an instant social media star. “Buy thousands of Twitter followers!” “Get 1000 Facebook friends fast!” Read More

We all face issues when marketing our brands and I have always believed that is part the excitement of being in business. Okay, the real excitement is when you get a solution. Here are 3 steps to help you overcome marketing challenges. Read More

At a Social Media seminar recently I was very interested to hear what local business people had to say about Social Media. It seems that their biggest fear is knowing where to start! Read More

Do you have an idea...an idea that, with elbow grease, you could turn into a business? Join us at Boston's Startup Weekend on Saturday and Sunday and learn how we're taking an idea and attempting to turn it into a business. Read More