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Would you say that a value brand is one that offers the most benefit for the cost? That sounds reasonable, right? Until you realize that it depends on a particular customer's changing perception of the benefit as compared to his or her changing perception of its cost. This is not mumbo jumbo. It's a critical distinction. Read More

Face it, as sales people we can be really boring. We're predictable, and in most cases we sound just like the next guy. Being boring is a guaranteed way to commoditize our product or service and drag our sales cycle out much longer than it has to be. Listen to today's podcast and then do the following: 1) Make a list of all the mediums you Read More

Great article about the new Scribd ebook store. Read More

Big fan of Gary V. and looking forward to reading his first book. Read More

According to Mashable there are 20 hours of video uploaded every minute to Youtube. Hold on one second.. Let me rephrase that for you. Approximately 29,000 hours of online video content are uploaded to YouTube every.. single.. day. This rising trend in uploading of video content is showing a transition with how people are communicating. We are Read More

What a lesson learned by KFC and Oprah on what not to do with a promotion of a new product. Read More

Do referrals work? How do you get them? You've got to have a system! Read More

Why collective mood swings in the economy can and will hurt you. Read More

Some people are clueless when it comes to the Web. This article at WebProNews outlines four of them. It's a good article that will make you think. I disagree with putting Sarah Palin in there though. I doubt she had anything to do with a letter sent by the Attorney General. That was a political cheap shot that can be traced back to HuffPo. We Read More

Think back to some of the best face to face conversations you've had with friends or colleagues. What happened in those spirited conversations? You talked about an important topic that interested everyone. People had definite opinions and feelings about the issue. Each person Read More