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I am always being asked about low cost and quick to implement marketing ideas by my business owner clients. And because we are in uncertain times, speed and cost certainly are mission-critical considerations. For this reason, I have compiled the following list for my readers. All of these ideas have been implemented by me or on behalf of my cli Read More

Recently I have participated in several “tweetchats.” They've helped me connect with others who have similar interests. Participating has increased my Twitter followers. I've even learned some new things from these chats that I can use in my business. I'd like to share my experiences so that you too can learn how to use tweetchats to network onl Read More

undreds of Twitter applications can be found on numerous sites that offer cool tools to help you manage the way you use Twitter. If you use Twitter for marketing your small business, I sorted thru tons of apps to bring you the most helpful. Read More

One of the common approaches to dealing with this recession is for companies to ask — well, tell — employees to take time off without pay, a day every week or two. This 10 or 20% haircut is supposed to indicate that "we're all in this together," and that it's better for everyone to suffer a little than to lay some people off. While I have some Read More

One of the main reasons that people site for attending a conference is the networking opportunities. Yet they often leave the event feeling they made few or no connections. Here are 10 Tips to help you get the most out of connecting with others at a conference. Read More

Author Nicholas Carr coined the phrase digital sharecroppers to describe those of us who create content on Web 2.0 sites. He says we are like sharecroppers after the Civil War — tilling land that we don't own, barely eking out a living, while someone else who owns the land, benefits. Read More

Ready to do some Spring cleaning? Tired of listening to the same old things over and over again? If so, it might be time to freshen up your iPod content. We have lots to choose from over at the Small Business Trends Radio website where we have compiled a list of our picks of the top 100 audio podcasts for small businesses and entrepreneurs. Read More

It's hard to over-estimate the importance of a good logo. When they're done well -- they can become shorthand for your entire brand or company. Sadly, most logos never achieve that status because they're not well executed. Read More

You have probably heard that old adage—”it isn't what you know but who you know”, well I think it is a combination of the two. In business it is important to connect and network, but it is also supremely important to stay educated. A great way to combine networking and education is to join and contribute to business focused communities, networks, Read More

When it comes to small businesses having a website, size really does matter. The larger the size of a small business, the more likely it is to have a website. The smaller the business, the less likely it is to have a website. Read More