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20 per cent of the pea pods contain 80 per cent of the peas
The Pareto principle, aka the 80-20 rule, seems to magically apply to many areas of life, including social media marketing. Read More

By this stage in the recession, you are no doubt weary of reports on the tentative starts and stops of the U.S. economic recovery. The Kauffman Economic Outlook: A Quarterly Survey of Leading Economic Bloggers offers some hope. In the first quarter of 2012, the economic clouds appear to be lifting— Read More

Facebook’s recent IPO may be getting all the attention, but social media isn’t the only area where investors are putting their money. When it comes to venture capitalists, Information Week reports, VCs’ favorite place to invest in 2011 was the health IT sector. Specifically, medical software and in Read More

Okay, we live in Canada, and a large part – in fact the monolithic part of our telecommunications industry up here is yup, YPG – our Yellow Pages Group that last year had revenues decrease about 5% to only $1.3 billion dollars, due in fact to their decreasing print shared revenues.

This is some Read More

Five Quick Tips For Naming Your Ebook. Today, we'll be talking all about product naming and then I'll reveal the method I used to come up with my ebook's title. Read More

SnapTags have recently emerged onto the scene and fixed some of the issues consumers and companies had with QR Codes: you can use any phone, increased branding, and metrics. Read More

A friend of mine, Marie Wiese, wrote in her a little while ago that CEO’s begrudge – even hate - spending money on marketing services or marketing consulting. She says that’s because marketing feels like a series of unconnected projects and tasks with vague un-measurable results. Read More

Obesity is a very common problem in many workplaces. Obesity is no longer just an individual issue, but a problem which has adverse impacts on business. Some of Read More

Or, “How Giving Away an Award Grew My Site Traffic by 60% in Three Months" Take a look at site traffic before and after; as well as mailing list size before and after. I include the entire 3-phase marketing plan with this post. Read More

If you’ve spent any time on Pinterest, the hottest new social network since sliced bread, you might have noticed its popularity among certain demographics — namely, women who are into fashion, weddings, home decor and puppies. Read More