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Studies show that a small increase in customer retention can increase profits by at least 25%. Learn how to keep loyal customers and boost profits with 5 easy customer retention tactics to increase sales --

These retention tactics can have a huge impact on your bottom line and are also easy to i Read More

Small business owners have a duty to protect the welfare of their staffs. Here are some tips to get the health and safety basics right from the start. Read More

The customer service representative was almost certain that the keyboard was not plugged into the back of the computer. However, he didn’t ask whether the keyboard was plugged in, because that question could have insulted the caller. Are great customer service representatives like that born or made Read More

In today’s competitive world, negotiation is one of the skills that everyone, including a small business owner, should possess. A question that is commonly asked by everybody is “What’s in it for me?” Therefore, if you want to get a good deal out of your negotiation, you must be very clear about wh Read More

The secret of building a strong readership partly depends on how you handle your initial readers. Turn them into loyal readers; let them become your cheerleaders who will take your brand on Facebook, twitter and elsewhere. But to do that, it is important for you to treat them properly. Read More

Every organization, no matter how small, has one or more people who are quite simply obnoxious, and they drain energy from everyone and can strangle your company. Sometimes they are also intellectually brilliant, or closely related to the boss, so there is no easy way out. Read More

There have been many questions surrounding the use of QR codes recently: Is the QR code dead/dying? Why aren’t marketers embracing it? And many more…
A question on many minds is ‘Are QR codes not as accepted as they could be (here in the US) because marketers haven’t grasped the idea of offering a Read More

Marketing for B2B applications can be tricky. Can you run the show? Industrial Marketing is generally considered like business to business (B2B) marketing, organizational marketing, or business marketing. The aim of the marketing is to sell products or services to other companies. Here are a few Read More

Content can be the biggest hurdle to regular marketing for many small businesses. If you suffer from or fear writer's block, then this article offers several places to find relevant content in a pinch. Read More

A broken link is a link that doesn’t work, which often results in an 404 error page. A broken link happens when the link points to a web page that has been deleted or moved. In short, a link that Read More