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SocialFlow, which exited its beta last week, is doing a very New York-esque campaign where people who use social media are sharing their "social media secret weapons" in one-minute video clips. The campaign is tied into Social Media Week, and you can play along at home: the company is giving away a Read More

The official start date for your startup is the date you incorporate the business. This is obviously important for tax purposes, but may also dramatically influence how potential investors, customers, and competitors look at you. Read More

Today, when people are looking for more information about just about anything, they turn to the search engines. That means that it’s essential for businesses to develop an SEO campaign in order to improve their search engine presence. However, that doesn’t mean that SEO is now the be all end all of Read More

If you only have one version of your website, you’re doing your business a great disservice. If you want your business to be current and keep up with trends in technology, you absolutely need a mobile-optimized website. Read More

As a female entrepreneur you probably wear many different hats – running your business while balancing your responsibilities in your personal life. The good news is that there is a way to get help. The answer that many women-owned businesses are turning to is to hire an intern. Interns are smart, Read More

Well thought out customer marketing emails are one of the most effective sources of sales you will ever have. However, if done badly your emails will become at best an irritation and at worst detrimental to your brand. Here are 5 reasons customers aren’t reading your marketing emails and what to do Read More

If you’re doing PR, there are some excellent tools available to you to help you gain control of your PR efforts and better capture the hearts and minds of your target audiences. Let’s talk about the top 10 tools used by PR people (including myself) today to get the job done.
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The dictionary definition of a mentor is “an experienced and trusted advisor,” or “leader, tutor or coach.” The definition of a critic sounds similar, “a person who offers reasoned judgment or analysis.” The big difference, of course, is that a mentor looks ahead to help you, while a critic looks b Read More

What's wrong with the touchy-feely advice that's so popular these days? People don't succeed with their business simply by staying positive and thinking good thoughts. Here's how to use positive affirmations correctly. Read More

The opportunities that are available to companies online on a global scale are abundant, but challenges exist in successfully penetrating foreign markets. The primary challenge is that of localization, the process through which content is translated and made relevant for an audience encompassing cu Read More