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As new B2B marketing channels (mobile and social) open, it's important that today's marketing strategies not miss any of these six critical elements. Read More

Many small business owners work 16 hour days, 6-7 days/week. They are overworked, highly stressed, and under-rested. A large majority have placed work in the forefront, allowing their own personal health to slip to the wayside.

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Last month the New York Times ran a story on fake reviews all over the web. I was a late comer to Angie’s list. You’ve probably been using it for years, so you already know what I just discovered. Read More

When I recently wrote my column on potential catalysts of financial crisis, I made a mistake. I assumed that these events may come to fruition in 2012. It looks like the world decided not to wait. Read More

If your company has been classifying workers as independent contractors when they should really be classified as employees, good news: The Internal Revenue Service is offering a program that will allow you to reclassify workers and pay just a small amount to cover past payroll taxes—instead of the Read More

The web is moving faster than ever before and now so is Google Analytics. Last week, the widely used tracking tool received a major upgrade with the launch of its first real-time web traffic tracker. According to the Google blog, this new feature is only available in the new version of Analytics an Read More

Gifting real estate is becoming quite common these days. Make sure that you're complying with IRS regulations. Read More

Facebook marketing is not about getting as many Likes as possible. You can have 1 million fans, but if no one is seeing your updates, it is useless. Read More

Unfortunately, starting a business is a leap of faith. It isn’t always a given that you’ll be successful. It isn’t always a given that you will be producing a product or service that people are willing to purchase. The downturn in the economy has accentuated these issues and concerns. Read More

Some of the oldest top companies in the world have the most elaborate mobile marketing campaigns. Why? Because they want to stay at the top. Read More