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Small Business Influencer 2011 honors companies, organizations and people who have made a significant impact on the North American small business market. In phase I, you nominate influencers. In Phases 2 and 3, you and an all-star judging panel will vote for the top 100. Read More

One minute, there wasn’t a single Group Buying website around, and now it seems like every second website is offering group buying deals - from Groupon in US, to Jump on it/ Living Social and Spreets in Australia.

But does all this popularity really give great deals to customers, as well as busi Read More

Seeing as most bloggers goal is to drive traffic to their blogs, you need a content creation strategy to succeed at this. Enter blog riffing. Read More

What do all successful companies and solopreneurs have in common? They have branded themselves well.

Branding is what helps you make people aware of your existence, as well as the existence of your products and/or services. And yet, many entrepreneurs, especially independent artists, still do Read More

OK, so now Google has a button, Buffer, Facebook, Twitter, who next? What's the point and who will really benefit?? Read More

Word-of-mouth campaigns can be a valuable tool in your business's overall marketing strategy. They often generate quality referrals because customers rely on recommendations from trusted sources more than they do from advertisements. Additionally, the costs associated with running a successful word Read More

Starting and building a company is all about leadership – formulating an idea, building a unique plan based on vision and experience, and forging a path over and through all obstacles. Yet the image of leadership in business is at an all-time low, according to national leadership experts, consideri Read More

With millions of individuals using social media everyday to create/share content and participate in real-time conversations it’s no wonder why marketers are drawn to social media. However, there is something about social media that causes marketers to ignore the basic marketing principles that the Read More

Content marketing is an essential part of SEO. Content marketing can help a brand or business establish themselves as an authority in their field, build a strong online reputation, increase brand recognition, connect with consumers, increase online presence and more. If your company isn’t producing Read More

This article discusses some key considerations for developing a valuable brand from a legal perspective, including: selecting a protectable trademark, making sure the trademark is available, and registering and enforcing your trademark rights. Read More