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Previously we discussed how you can increase your ranking by tweaking your page properties, your website structure and link titles. Now we’re going to share a few best practices regarding images.
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The nation’s small business owners are feeling increasingly optimistic, but are still struggling with cash flow concerns, according to the most recent Western Union Small Business Barometer. More than three-fourths (79 percent) of small business owners in the nationwide poll were optimistic that th Read More

When talking about lines of credit for your business, it’s best to start now in order to build up to what you could need later. Small and large businesses alike tend to run on cycles. Many of these cyclical disparities can be a result of a business’ seasonal operating schedules, fluctuations in the Read More

Instagram has incredible marketing potential and most businesses are only just beginning to realize it. Avoid these 3 Instagram marketing mistakes to execute a successful small business Instagram marketing campaign. Read More

B2B marketing staff members who think they know it all are on a fast path to failure. Learning from the experience of others is the way to maximize success. Read More

I recently discovered a revealing case study about the hotel industry, which was at sixes and sevens in the weeks and months following the attacks. Hotels and all travel companies needed to understand how better to serve their clients. That meant understanding their customers’ fears about travel.
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Once you are able to achieve some real “traction” with your business (paying customers, revenue stream), it may seem the time to relax a bit, but in fact this is the point where many founders start to flounder. All the skills and instincts you needed to get to this level can actually start working Read More

Usually when I do a post about "updates," it involves either Facebook or Twitter.

And then it involves a lot of eye-rolling.

But lately, my update posts have focused on an unlikely source: LinkedIn. Yes, good old reliable, stable, un-razzmatazzed LinkedIn. Read More

The PR Verdict: “C” (Distinctly OK) for Ina Drew and her PR strategy. Just one on-the-record quote might have changed the article’s tone.
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Well-known accounting software services provider, Intuit Inc., announced a global rollout of its popular desktop accounting software – Quickbooks. There Are Several Benefits To Investing In Global Accounting Solutions. Here Are Three Of Them: Read More