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The PR Verdict: “B” (Good Show) for the US Government. Sending mixed signals is sometimes the only way to accomplish goals. Complicated, yes; confusing, no.
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Craig Rosenberg and other marketing experts provide tips for how B2B organizations can leverage social media as part of their overall marketing strategy. Read More

Could Facebook help swing this year's US presidential election?

That's the possibility raised by a study showing that a simple message on the social network could help boost turnout of Facebook users by 2.2 per cent. With the right targeting of voters in marginal seats, that might be enough to Read More

You’re ready to expand your business with a second location. Congratulations! Growth is exciting and, in today’s economy, you’ve picked a good time to go looking for new space. In many parts of the country, rates for office, retail or restaurant space are still depressed (or just starting to rise a Read More

Managers and business owners have it tough – they’re actually expected to take time off delegating responsibilities and watching expenses in order to…well…manage people! The nerve some employees have – suggesting that any of your decisions can be less than perfect! After all, you made them, didn’t Read More

Ever wonder how small businesses market to and communicate with their customers? Download this free report on the 2012 Pitney Bowes Small Business Marketing Survey and find out. Read More

Accrual accounting is one of three ways a business can operate under. Once a method of doing account is chosen for your business, it should be the accounting method for the life of the business. Read this article to find if this is the right accounting method for your small business. Read More

How much does the first hour of every day matter? As it turns out, a lot. It can be the hour you see everything clearly, get one real thing done, and focus on the human side of work rather than your task list.
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Starting and building a company is all about leadership – formulating an idea, building a unique plan based on vision and experience, and forging a path over and through all obstacles. Yet the image of leadership in business is at an all-time low, according to national leadership experts, consideri Read More

In my opinion, most websites could stand a little redesign every two years or so. That is by no means a hard and fast rule, and if it isn’t broke don’t fix it, but usually some of the content needs to be updated, the layout can be tweaked and the site could use a fresh look. However, undergoing a m Read More