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You don't need to look far to find big brands using social media. In doing so, they've exposed both good and bad strategies for implementing social media, teaching us all lessons that are applicable to multi-national corporations and one-man shops alike. Read More

Watch Perry Belcher discussed about Copywriting. Read More

Once you've tamed your inner-guilt monster, you are ready to welcome that most wonderful of words into your vocabulary. We're certain you barely use it. But it's a potent combination of two letters that could routinely save our sanity. Go ahead. Say it. You know the word we mean. Read More

Involving community and customers in providing feedback about your products isn't the only way to innovate your company. In the future, especially around public facing jobs at companies, we should expect brands to involve the community in defining what those roles should be. Read More

SEOMoz is famous for its generous advice. This post is no different. If your website depends on traffic, you need to be reading YOUMoz (the user community) and SEOMoz. Rand Fishkin and his team set the bar for the SEO community. Read More

The idea that YouTube makes no money for Google is widely held by many. Even yours truly falls for it entirely too often considering I know better. Last year, at a local interactive meetup, Google employees informed attendees of how advertisers get those specialized YouTube channels. They have to fork over $200,000 in advertising on the Google con Read More

Tim Ferris doesn't like the word marketing. Instead he explains to an audience at a seminar how he got his book on the bestsellers list just by persuading people to talk about him (which one could argue is marketing no matter what Tim decides to call it.) Watch this video for some of Tim's techniques on selling yourself and by extension your pro Read More

A small business may also be a family business and, if so, trouble can ensue if care isn't taken from the start. Family rivalries and dynamics finding their way into the business environment, unclear job designations and uncertainty about each member's contributions are only some of the problems that may come up. As a result, like any other busi Read More

This is Perry Belcher's POVs about social media. The video is quiet shaky but what matters most is the thoughts and tips you get from it. Read More

The video in this blog post not only serves as a blueprint of guerrilla marketing usable for any small business. It is an example of guerrilla marketing for a real product. Just watching it got me to check out the company's Website. When it comes to making your service or product stand out from the crowd, what are you really doing? I think this p Read More