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So, what's my secret? It's public relations — and you can do it too! That's right. By using public relations (PR) in key media venues, you can promote your services and expertise fast — without paying for advertising. But even better than the free advertising is the third-party credibility that comes along with it. Read More

I commented on this post just a few minutes ago and I commend Ms. Lisa Barone for a job well done on presenting the benefits of guest blogging. Read More

Yes, there are small businesses out there that are considering growth opportunities even as our current recession keeps a tight hold on our economy. But for those small businesses that are in this situation, any steps that they take to expand operations should be carefully implemented. Read More

Well.. this is an important question to ask. This is even more important to consider if you are a CEO. There has been quite a bit of chatter in the social media world pertaining to a CEO's use of social media. Should the overall leader in a company be involved in the online communication strategy being implemented by employees or an outside firm? Read More

Small business can be truly small, but provide big sales with just you, your talent, your customer, and Etsy. There's no huge and costly marketing plan, no fat cash outlay...just the time it takes to make your craft, register, and a few minutes to write a bit about it. Etsy can put you in touch with the world market, bringing you together with mi Read More

Pamela Slim, author of Escape from Cubicle Nation turned her blog into a book. Here's her advice for frustrated workers considering self-employment. This article breaks entrepreneurship down into a checklist of why to's and why not's. When it comes to starting your own business, it's a good rule of thumb to ask yourself some tough questions be Read More

BizBox explains how even elite fashion magazine Vogue is responding to the economic downturn. Read More

Getting rich the quick and easy way is not a new lure of course. Twitter is just the newest way to spread the word. Read More

Customer loyalty is one of the most important areas in small business marketing that we strive to strengthen. It does not happen overnight and takes continued effort; however the benefits can greatly increase our business and marketing success. Read More

Engagement is the buzzword of choice when social media experts get together to pontificate. And while I agree that engagement, and ultimately action, is the payoff of social media, few social media experts talk about how it's really created. Engagement is not really created by being a nice, genuine, caring and attentive sort of chap on twitter. Read More