All of them have just concluded a major B2B research initiative, which was conducted by Enquiro with input from Google, Business.com, Covario, Marketo and DemandBase. The so-called BuyerSphere Project showed that most marketers aren't effectively leveraging online assets to their best potential. Are you shocked, shocked by these findings?
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Sannwood voted on the following stories on BizSugar
The BuyerSphere Project: Understanding B2B Buyer Patterns
Posted by kimmendrez under StrategyFrom http://blog.searchenginewatch.com 5619 days ago
Made Hot by: DotGirlMoms on July 13, 2009 4:51 pm
Don't Make These 9 Mistakes If You Want Marketing Success Small Business Marketing
Posted by m4bmarketing under MarketingFrom http://www.m4bmarketingblog.com 5619 days ago
Made Hot by: robertbrady on July 13, 2009 3:55 pm
Whilst there is no doubt there are many more than nine marketing mistakes to avoid, these are ones that could be holding back your marketing success and are really quite simple to avoid.
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Starting a software business: Lessons from 37 Signals
Posted by ShawnHessinger under StartupsFrom http://www.youtube.com 5619 days ago
Made Hot by: on July 13, 2009 4:48 pm
In this video from Andrew Warner of http://mixergy.com/, Andrew talks about lessons learned in his interview with Jason Fried, founder of 37 Signals. Among the lessons are that money isn't necessary to start a company, but that developing a voice and becoming a teacher for your customers is. He says Fried also advocates building a subscription ba
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Legal advice for business: Avoid screwing up your startup with these tips
Posted by ShawnHessinger under LegalFrom http://www.youtube.com 5619 days ago
From deciding on the legal form of your new business to issues of intellectual property with new products and services, this "bootcamp" with students at the Darden School of Business at the University of Virginia provides a wealth of information and some food for thought. You'll be introduced to a variety of legal organizations from C and S cor
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Incorporating your business
Posted by ShawnHessinger under LegalFrom http://www.ahbbo.com 5620 days ago
You've probably already thought about incorporating your business. But figuring out how to get started, what kind of incorporation you may need and how to make sure it's done right are all important considerations. This article from Home-Based Business Online tells you a bit more about why you may need to incorporate, what kind of incorporation
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Women In Business Continues Growth
Posted by jsternal under MarketingFrom http://www.understandingmarketing.com 5620 days ago
Women entrepreneurs are increasingly growing their ranks in the world of small business. Today women business owners are a significant part of the small business world. And now more than ever, women entrepreneurs aren't just starting a business, they're doing a great job staying in business.
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Small business PR tips
Posted by ShawnHessinger under MarketingFrom http://www.smbceo.com 5621 days ago
Made Hot by: q4sales on July 13, 2009 4:49 pm
John Sternal, guest author at Small Business CEO, lays out some basic ideas about how your company can get PR. Frankly, from my perspective after 18 years on the other side as a reporter, his suggestions for getting stuff into the paper seem a bit naive. One of the key things anyone with something to promote must learn is that press, both traditio
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5 Reasons Why Your Email Marketing Is Not Working
Posted by sannwood under Direct MarketingFrom http://smallbizbee.com 5621 days ago
As Smallbizbee.com has grown over the past 10 months, so has the number of emails in my inbox.Now, while I'm not claiming to be an email marketing expert, I can tell you why those who have marketed to me have nothing to show for their efforts. Here are the top five mistakes I see them making.
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5 Steps for Successful Social Media Damage Control
Posted by sannwood under Social MediaFrom http://mashable.com 5621 days ago
Our goal, of course, hasn't changed — work to increase the number of positive comments written about your company, product, or service and take care of those who have negative experiences. But, how do you make that happen in the social media world? What steps to you take to keep negative social media damage to a minimum?
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Adding the Facebook Fanbox to Your Web Pages
Posted by ducttape under MarketingFrom http://www.ducttapemarketing.com 5621 days ago
Facebook recently released a widget called the Fan Box designed to allow folks with Facebook Fan Pages to embed a widget featuring Fan Page activity on their web site or blog. The image below is a Fan Box pulled from the Duct Tape Marketing page on Facebook.
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