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It all sounds easy to develop your key message, just work out why should customers do business with you, why aren’t they and your brand personality. The problem with this approach is that it is all about you and it is looking inside out instead of outside in. Two key areas you need to consider first are Read More

There's still time, just barely, to win a scholarship worth $200 allowing you to attend the Small Biz Social Media Summit June 5-6 in Hutchinson, Kansas. Decisions on the scholarship will be made May 21. (That's this Friday.) For details read the full post on the upcoming event in this post at Small Business Trends. There is also a link to information on how to simply make arrangements to attend the event. BizSugar.com is a media sponsor for the event, by the way. Hope you can take part Read More

Outstanding Northeast Ohio companies and impressive tech entrepreneurs in the region were at Cleveland's Corporate College Wednesday evening for the annual Best of Tech Awards, presented by NEOSA. I'm on the advisory board for bizSugar.com, the small business social networking... Read More

Last week, a few of us from SEOmoz attended WebShare’s Seminar for Success for Google Analytics and Google Website Optimizer training. All of us who attended have a decent grasp on GA but really wanted to get some advanced information and gain a better understanding of GA’s potential. Plus, actually getting trained on something is always helpful, even if you feel you know it well!.. Read More

Just like the community in which you live, social media neighborhoods are created by the people who inhabit them. Here at BizSugar.com, for example, we feel we have one of the best online communities on the planet, but making a difference in your social media community or neighborhood has to do with your effort and the efforts of your fellow members to make them good places to interact and network.
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The news that IBM will be opening a technology support center here in central Missouri, creating more than 800 jobs with an average salary of $55,000 each, is certainly great news for our regio Read More

36 Secrets the Productivity Gurus Won’t Tell You (But Our Heretics Will) » Productivity with perspectiv Read More

Why do businesses need social media? It's a good question, and one that everyone should ask before they get started Read More

Efficiency and profitability go hand-in-hand. The more efficient the operations become, the more profitable businesses become! When a business demonstrates efficiency, it is far more productive Read More

All great salespeople know the right questions to ask a prospect. Typically there is a handful that you can use repeatedly for your industry. Here are 8 tips for creating great questions to ask your prospects Read More