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It's easy for "harmless" stereotypes to creep into international marketing and communication — even for the most cross-culturally aware and careful business owners and marketers. These basic steps will help you look at your international communication with the proper perspective, ensuring you don't fall into a sneaky and dangerous trap that could mean lost revenue and opportunities Read More

Are you thinking of advertising online through the use of display ads? Look no further than Facebook as it served the largest number ad impressions to US based internet users in first quarter of this year according to Comscore. Despite the issues that are surrounding Facebook, there is no doubt that they are still growing at a rapid pace, where they are about to reach more than 500 million users. Read More

Most companies use software to help with the most important aspects of their business, but they can't justify the cost of buying software for the non-essential tasks. Google Docs offers a number of useful templates to fill in the gaps left by your expensive professional software Read More

If you do not live in Australia you may not have seen the news that a 16 year old girl Jessica Watson successfully sailed around the world unassisted. Apart from the feat itself which was pretty astounding, what caught my attention was the planning and execution by the team responsible for the marketing of the whole journey.
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Have you heard about FreeTeleseminarList.com yet?

FreeTeleseminarList.com offers you easy, free email alerts on teleseminars and webinars on 16 different industry-specific sign up lists.

Free education is a great way to advance your career and grow your business. With FreeTeleseminarList.com's email lists you can subscribe for emails about the free webinars and teleseminars that most interest you.

p.s. You can also use the FreeTeleseminarList.com service for publicity and promotion of your own webinars and teleseminars for free Read More

Small business takes many forms from bricks and mortar to online and digital. The possible approaches are equally diverse and depend on the specifics of you Read More

Starting a profitable online small business begins with looking for the right niche. Then, it?s all about marketing Read More

I want to continue John Jantsch's meme and this Make-A-Referral-Monday I want to refer you to a longtime friend, Christer Sjöback of SJC Gold and Silver Handicrafts, and a new acquaintance.

The title is inspired by BNI's new network project called BNI Connect and a reference to a part of the business name (GlobalReach Copywriting) of my new connection, Ann-Christin Lindstedt of USEGlobalReach.com. Christer wants to reach new customers in North America and Ann-Christin wants to establish new business relations in Scandinavia Read More

The “stickiness” factor is very important if you wish to establish a respectable-sized readership. “Stickiness” refers to how long a reader decides to stick on your page and be thoroughly engaged with the contents of your site or blog.

The main theory in support of stickiness is that the longer a visitor stays on your site, the higher the chances of developing a loyal subscriber to your posts, and higher chances of monetizing the blog. After all, visitors who visit your site more often, and for longer periods each time, tend to buy more often than sporadic visitors who exit your website after 30 seconds Read More

Working for yourself is great, but with it comes many new challenges for managing your money. Learn how to make the most of your business finances Read More