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Have you noticed how expensive viral marketing seems to be getting these days? About 6% of marketers’ digital budget is invested into viral campaigns. To be honest, I feel that this sum is ridiculous; given that it’s not a sure-fire way that the campaigns will takeoff successfully. Read More

Whilst communication is key for success as it always has been, it is not the only area that you need to consider when marketing your brand. To market your brand effectively there are a number of elements. If you get them wrong then no amount of excellent communication will result in success.
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Now, I am going to give you one of free easy ways to make money online today in order to burn your hot niche markets in 2007. My highes Read More

At the National Small Business Week festivities, I met Carolyn Brown, owner of  The Accountant's Office.  She was one of the SBA award winners -- named th Read More

I asked Tamar Weinberg and Scott Monty, both social media experts to help me answer the big question: “Is social media for every business?" . Read the entire article to learn more about what they said and what I think Read More

On the weekend as it was raining and cold I decided to do a bit of a spring cleaning with my web browsers. As I doing this I discovered all these pages I had bookmarked to read later and perhaps take action. As it would have taken hours to go through them all I deleted them. Here is what I do now to take action Read More

With a little bit of variation and some easy-to-implement changes a business blog post can be transformed into a unique, creative and more MARKETABLE reading experience Read More

Insurance is a funny business. People either tolerate it or Hate it. But who Loves insurance? Even most insurance agents don't Love insurance Read More

This articles teaches how you can host a competition and also teaches the importance of competitions in business marketing Read More

When a small business owner discovers they’ve made a bad hire, most don’t hesitate to fire the person–or to provide coaching and training to get the employee up to speed, so that they’re a productive, contributing member of the team.

The same should be true of an unproductive website. You should fix it–or junk it, and start over. Read More