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Do you want to know a great way to market to a broader audience? Hold a webinar. Here are some ideas that you can use for your webinars and ways to promote your webinar Read More

Discover 3 simple yet highly effective ways a small business can build an email subscriber list without a website Read More

Are you going online for business or personal purposes, in such a way that it ruins your business and personal life? If so, you might suffer from Internet addiction. Here are some interesting findings you need to ponder upon Read More

First impressions happen extremely quickly, and can be difficult to overcome. Creating a new starting point is an opportunity to build a new first impression Read More

Your logo is your first impression. It's a quick snapshot of your business' personality. Restaurant rebranding case study Read More

Social media, historically, is where the internet was in the mid nineties. It's important to understand the marketing opportunities it represents Read More

1974: A family trip to Florida. A bad batch of milk lands us in the hospital and ruins the vacation. The hotel offers us $1.50 for three glasses of milk!!! A lesson in PR and damage control in this, the Internet Age Read More

When raising capital for your next business venture, think about the shorter term early exit strategy as a possible approach. Ben Yoskovitz explains this strategy involving a lower initial capital investment and an exit by the founder in 3 to 5 as opposed to 7 to 10 years owning a considerably bigger piece of the company. Ben says early exits are more popular with angels and founders than with VCs, who prefer to invest larger amounts over a longer period. Still, Ben adds, the early exit venture offers the opportunity for a founding entrepreneur to get out early with what he calls "life changing money" and the chance for an angel investor to see a rapid and excellent return Read More

Marketing describes a variety of different actions and materials that a company uses to attract customers. Including logos, business cards, letterhead, brochures, websites etc.. tradeshows, networking, conferences, events & cold calling, call center activit Read More

Have you ever badmouthed your competition? Here are 4 rules to remember so that you keep a positive attitude towards your competition. Read More