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Facebook has certainly become the king of the Internet, with reportedly 400 million users, averaging several hours a day of usage. The potential exposure can be a business owner’s dream. But how can businesses know that it is leading to effective results?

With some understanding of the analytics available, business owners can translate their Facebook goals into metrics they can use to market their products and services. Read More

It's the most important part of your due diligence. Now, unless you're going to become a franchise owner because you want to save the planet, I'm thinking... Read More

Didn't land the job, contract or project?

Here's a GREAT questionnaire I developed to find out why! It allows you to obtain feedback, improve your business marketing and get your foot through the proverbial door! Give it a try Read More

These Facebook specific rules address photos, tagging, and all those applications.

When you first got to college, social media was probably about sending party invites, posting pictures of your new friends, complaining about tests, meeting dates, and keeping in touch with family back home. Now that you’re getting ready to leave school behind, you will need to reconfigure your social media activity so that future employers and contacts respect you. Here are 50 social media etiquette rules to remember Read More

Raising venture capital may not be something every small business owner or entrepreneur would consider. But for those who need financing for their next venture, this article from the Wall Street Journal can serve as a partial check list to prepare for the process of seeking VC investment. Not surprisingly, perhaps, is the need to target the right VC to approach with your idea Read More

The smart retailer recognises that women are not a niche. They recognise that women are the long run.

Reaching women consumers is not a trend. It’s the lucrative future, for anyone who grabs it. Slightly tweaked male-oriented products or marketing efforts will no longer do. Read More

On the heels of Yoni's post on marketing and advertising blunders, I found this UNBELIEVEABLE item. It's almost too CRAZY to believe!

Let's call it "How to Do Irrepairable P.R. Damage to Your Company With Assinine and Idiotic Marketing Decisions! Read More

Blog auditing can be explained as an examination of all aspects of a blog to measure its effectiveness. It is a way of finding and fixing faults concerning your blog. .. Read More

This blog post responds to the claim in today's Wall St. Journal about the mindset of Team USA heading in to the World Cup Soccer tournament.

The article discusses how the mental approach to winning at the international level is more important than skill and talent and it all begins with the Vision and Strategy, one of the key tenets of creating a Champion Organization in athletics and business Read More

So when you have to make difficult employee decisions, remember that in the long run, you’re doing everyone—your employees and your customers—a favor. Everyone deserves to have a job that showcases their particular abilities, and sometimes you may find yourself in the position of shepherd . . . guiding people to their right spot Read More