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Highly visible translation mistakes can devastate an international marketing campaign. What you don’t often hear about are the less visible writing mistakes that can slowly bleed your company dry. The ones that aren’t plastered all over billboards and magazine ads, but handed directly to individual clients in letters, proposals, emails, etc. Although not as visible as public marketing messages, writing mistakes in your international business communication are just as toxic to your brand. Here's why .. Read More

I'm Heidi. A Biz Sugar Groupie and VOTER!

I'm back for the final part of my trilogy: an outsiders view on succeeding on Biz Sugar.

Today it's about comments. Respond to them and build good will. Get loyal readers and VOTES! Ignore them or don't bother to answer and don't be surprised if the opposite happens Read More

Are there reasons why your prospective clients are not responding positively to your written copy messages? Actually there are 10 potential reasons!

In this wonderful article by Susan Gunelius, you can see why your written message may be turning your prospects off Read More

Blogging is a very powerful marketing tool for your business. It takes time and patience to develop a successful blog and business owners need to be aware of this and make sure they do not let it detract from the need to develop their businesses in other ways Read More

People are starting to set up their own businesses and are getting back to basics in their own community as well as on a bigger scale and online. But what if you don’t know where to go with your idea or how to turn it into a business Read More

How we say something is just as important as what we say. Using non-words - even those in common usage - can damage your brand. Read this post to find discover the "unwords" driving people nuts Read More

A well-equipped translator will have access to a variety of language tools in order to complete the translation work, as well as a breadth of education. If there are particular glossaries of terms from previous translation projects that should be used for the current translation in question, provide it from the outset to the translator Read More

Web sites have trumped the business card, or logo as the key brand identity element for making a great first impression Read More

As I mentioned in a recent post, I've been having some trouble becoming more productive.  As I try to branch out and do more and more with my online workin Read More

Once you've created products to offer on your site, one of the greatest things about the Internet comes into play: you can automate the entire process Read More