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The importance of managing PR is becoming increasingly evident in the startup world. Unfortunately, there are still many startups who don’t think they “need” PR. The problem is that public relations isn’t a choice. Any entity, be it an individual or a business, has an involuntary relationship with Read More

Old social media tactics are rendered obsolete. You can no longer outsource tweeting. Your content needs to be native, authentic, and human. Both users and algorithms will smell a phony. In this session you will learn how to tell a captivating story, pick the right social channels to spread it, wri Read More

Think conversation, not campaign. If you really want to start understanding your audience, you need to know what drives them and what their buying behaviors are. You can’t do this by sharing kitten memes or quotes, and you certainly can’t do this by only allowing for one-way conversation. Says Broo Read More

Imagine a man running through a forest as fast as he absolutely can. He’s pumped with adrenaline to the point where he’sdan cristo triberr blazing through branches, tumbling down steep hills and scaling rocks with no fear and no pain. When faced with an obstacle he takes only seconds to come up wit Read More

Website audits serve the same purpose of a physical. They’re an opportunity to take a complete, top to bottom accounting of a site to note what is working, what’s broken and what needs to be improved. Once completed, the audit should help inform the larger strategy and sometimes, shape the desired Read More

n order to build a powerful brand on platform like Meetup, you must be unique and indispensable in what you do for your community. Learn to differentiate yourself. Second, you must constantly give away value to keep growing your community. That means no BS talk. Everything you do must generate dire Read More

Link building without great content is like bringing a knife to a gun fight. You will earn links based on the merit of your content, how it’s presented to the user, and your ability to get it in front of the right people. Today’s entrepreneurs must master the art of persuasion, user experience and Read More

Blogger’s Block is that unexpected moment when you draw a total blank. Either you can’t think of anything to write or whatever you were thinking about writing just leaves you. There are several ways you can overcome blogger’s block. The one way I would suggest under all circumstances is to just sto Read More

In simple terms, authorship is how Google knows that an individual human published a blog post or an article. Connecting your Google+ profile with the work you publish online will help you increase your online influence, visibility and boost your SEO. Here is a bullet-proof guide on how to set it u Read More

The benefits of blogging a book are that you can write, publish and promote your book all at the same time. Authorpreneurs promote themselves and their book prior to it being published so they create a built in readership for the book. As they blog—write—the book, they create platform, which means Read More