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In a move that shocked and surprised people, HubSpot fired its long-time Chief Marketing Officer, Mike Volpe -- in a very public manner. The company issued a press release that spoke of "ethical violations" in connection with attempts to procure a draft of a book being written about the company. Read More

If you have recently looked at the growing tide of news and noise around core values in the workplace you will have already noticed that office posters are being ripped down everywhere. For example, Netflix’s culture manifesto, published on Slideshare and viewed over 11 million times emphasises the Read More

o you have enough money to pay your bills next month or next quarter? Not sure? Then it’s time to add cash flow forecasting to your planning mix.

Here are some tips for building a basic cash flow model and how some basic analysis can put those numbers to good use. Read More

Growing your customer base is much easier said than done. How do you get more customers for your business?
http://bit.ly/1Jqmke7
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A surprising number of small businesses don't have a social media strategy. Here's what to do about it if you're one of those. Read More

Interested in a new way to generate leads with white papers? Consider the "video" white paper. For companies that employ them, this novel approach to white paper marketing can generate a substantial number of incremental leads for the cost of about two standard white papers.

This post will show you how one company substantially increased the number of downloads for their white papers and incr Read More

In the end our successes and our failures have more to with what we believe and the actions we take than any external factor. Regardless of the goals and targets set for you, your personal and professional development are primarily your responsibility. Don’t simply accept the goals and targets that are given to you. Read More

I have long suspected that most business people cannot give a simple definition for the common term of business model.  It seems to be a nebulous and vague term that escapes most. Read More

By now you must have been approached by no less than a dozen types of marketing companies telling you why the product, service or tool they offer will be the Read More

Interesting article comparing small business use of Social Media and forutne 500 companies and also giviens some tips on engagement Read More