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Love her or hate her, Nicole “Snooki” Polizzi of the reality show "Jersey Shore" could teach all small businesses a thing or two about branding. What makes a powerful brand? How could you create a unique brand for your small business? Let Snooki show you. This post looks at how brands are created s Read More

Iconic rockers. Legends. Kick-ass tunes. Rock 'n Roll Hall of Fame inductees.

Sometimes branding and symbolism, however, are just as important as the product being marketed.

Does your business need a BEARD? Read More

The cataclysmic destruction in Japan should serve as a reminder: as much as we think we are in control, we're not. In an instant, life can throw us a strong, hard curve ball, forever altering the way we live or do business. Read More

Hundreds dead! 100s of Millions of dollars in settlements.

It would have cost Ford less than $10 to make the Pinto safe.

Think you don't need to test your product before selling it? Read More

You can have many ideas, read a lot and network which can help you grow your business. However unless you do take action then results will not appear. I think there are two parts after you have decided on your strategic focus regarding marketing activities to maximise results. Read More

What is the potential Return on Investment of a Business blog?

This week I was contacted and hired by somebody who read an article I had posted nearly six months ago.

A business blog is like a bank account which keeps returning interest! Read More

The wall-poster was a cultural and marketing icon of the 70s and 80s...

...and this was THE ONE to own! Read More

Dickensonian. Draconian.

A reality in many countries until the 19th Century.

Would you take a chance of building your dream business if it could land you in prison? Read More

While we "Average-Joe" businesspeople bust our asses to get by...

He earned an average of $241,000 per-second of work. Read More

It is fairly common practice to run marketing campaigns across multiple media and for TV ads to prominently feature websites. How often do these traditional media campaigns integrate SEO and Social Media though? What benefits would you get if they did? Read More