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Yes, it true if you don’t have a great product then you don’t even stand a chance in your marketing efforts to gain customers, but the product or service a company offers is not the only thing that is going to keep the customer satisfied. Many other pieces to the business will determine if the cust Read More

Businesses are expected to increase spending on social media marketing by more than 40% percent in 2011, according to marketing research firms Altimeter and Alinean.

Still, in today’s “age of austerity,” every significant investment requires proof of bottom-line impact and superior value – a con Read More

It's a new year and with that comes new sales projections and goals that are based upon the heightened expectancy that economic recovery is imminent. Those of us in the franchise industry are quite ready for a big year... Read More

What are your goals for 2011? When you think about making goals, do you cringe and roll your eyes, or do you get excited to plan for the New Year? Regardless of the degree of your enthusiasm, you're bound to fail if you don't know the right way to set goals and follow through. Read More

Just when I thought the buzz around Google’s failed purchase of Groupon couldn’t get any more absurd, I saw an interview with Groupon's CEO Andrew Mason on Charlie Rose who said, “We are going to be the savior for small business.”

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Genetically speaking they have the same DNA.

So why does one build skyscrapers in Manhattan while the other serves burgers and fries in a small-town American diner? Read More

Dave Brock is smart guy. If you’re in sales, you’ll find consistent value and solid thinking in his blog. Most times I nod in agreement while reading his stuff. Most times it broadens and deepens my own understanding of an issue. His recent Should Sales People Be Blogging? post though… Gave me Read More

Do-it-yourself legal work is one of eight suggestions for cutting costs in your small business. Check out the legal resources provided to do some of your legal work free or at low cost and read about the other tips for cutting your overall small business costs. Read More

Derek Sivers wrote this post about learning to delegate. It has a powerful message that almost anyone can use to improve a business...even if you work from home. Read More

Chris Heuer wrote this very thought-provoking post on how our approach to business must adapt to survive. It's a great read about developing a better strategy to address today's business - and marketing - concerns. Read More