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The rise of social media in the past 5 years is something that no one really could have predicted at the beginning of the internet age, but as sites like Facebook and Twitter have become more popular, more and more web content flows through them in the form of links. Previously, top search engines, Read More

Restaurants may be established in different types of locations. Depending on the type of location, different marketing tactics are required to increase the likelihood of getting new customers. Read More

Here’s what is important for women in the workplace – build your brand – YOU. Use everything you know about branding to build YOUR personal brand. Make it strong.

What qualities do you possess to bring your feminine to the workplace or to your business?

Don’t underplay what you've done. If Read More

Modern portfolio theory assumes that we are rational investors and invest only in efficient and optimal portfolios that provide the maximum return for minimum risk. The truth (as posited by Behavioural Economists) is that we far from rational and are subject to a myriad of psychological influence Read More

Often in the world of Business we fall into the trap of judging books by their covers.

Let's say Dolph Lundgren, co-star of Rocky IV came to you to apply for a job. "What can that muscular, dumb jock bring to my business?"

How about a 160 I.Q., a Masters Degree in Chemical Engineering and a F Read More

Taxing small business is an important issue, especially in tough economic times. Small businesses hold the key to economic recovery so lower taxes for everyone Read More

Over the past few months, I have had the opportunity to talk and write a lot about value propositions.  I've seen a lot of approaches and thought it would be Read More

I know that people may consider me crazy man when I write about these 3 prime social networks.

Questions like “Do you know what’s the scale of these networks?” and “How long have you been in the market?” or “What type of experience do you have about marketing via social networks?” may appear to Read More

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. There are no “overrides” – for example, businesses don’t thrive just because they offer the latest technology, or because ever Read More

Writing a press release takes time, research and some skill. And writing a killer press release, which catapults visibility of the message and drives results, requires adding a few more ingredients to the mix. Read More