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The challenge, I think, is to create a service culture that doesn’t focus so hard on the “big picture” that it loses sight of the details that have the potential to live on in customers’ minds.
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The first step in choosing a new employee is writing the job description. This description gives potential candidates what may be their first look at your company, so you’ll want to make sure you follow these tips to help your job-posting stand out! Read More

The economy is slowly coming out of the slump and every business, irrespective of its size, experienced a downturn. One of the reasons many businesses survived the economic uncertainty is because of their longstanding goodwill. So what is “Goodwill” all about? It is an intangible asset for any busi Read More

Technology has influenced every aspect of how we do business. Does that mean the traditional salesperson obsolete? How three consumer trends have changed sales. Read More

Today, every successful blog thrives on the brand image online. Many bloggers have the perception that only blogs with good money to spend on amazing designs and featured authors can create a brand image. It is completely untrue. The best things about a blog is that helps a person become a one-man Read More

Is leveraging a holiday in marketing promotions or advertising campaigns the right thing for your small business marketing strategy? Before wasting limited advertising dollars, you need to follow these steps. Read More

Perhaps one of the biggest indicators of SEO success is whether or not the correct keywords are chosen to target throughout the campaign. These keywords will be used throughout on site content and within every additional piece of content that is published on the web (articles, press releases, blog Read More

We humans love to keep score. PageRank and Alexa Rank are ways of keeping score when it comes to your web site. Read More

Some have called Google+ the Facebook killer; others steadfastly believe that it is doomed to fail like Google’s previous social networking attempts. Read More

From the beginning, our most recent BizSugar Contributor of the Week has focused on marketing for the Web. Read More