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Happy Valentine’s Day from the team at IAWEO!

We are so blessed to connect with each one of our members and our readers (who we know will soon become members)! In fact, this year, we’ve decided that our members are our Valentines because they are what makes us so excited to get up and do what w Read More

We analyzed four businesses Facebook pages to find out what makes a fan page popular. Our test subjects were small business owners from a variety of occupations who each employ a different Facebook strategy. All of the fan sites have been operating for over two years, and all of the administrators Read More

When Ken Sims founded The Sims Plumbing Company in 2005 and started looking for customers, he immediately put an ad in the Des Moines, Iowa, Yellow Pages. Let's find out where he is spending his marketing dollars now. Read More

Many small business owners are fearful of social media and miss out on the significant benefits they provide. The 3-step approach described here will help you get started on social media. Read More

When your selling to a student online, the ability to verify that someone is a student currently involves faxing a proof of identity, a process that often will bring any online sale to a screeching halt. Read More

Today's market is flooded with retailers. If you are not selling your own unique products, you may be finding it difficult to compete with other retailers who are selling the same products as you.

So what do you do?

One way that some businesses are eliminating their competition is by creating Read More

Yesterday’s travelers were limited to travel agencies, books, brochures and traditional word of mouth for travel advice. Now the entire world is available at your fingertips through websites, online travel agencies and social networks. New social travel sites are popping up every day with different Read More

This post is part 2 of a 3 part series on how to create your own online store and own your own website without any technical experience required. Today, I’m going to show you how to make your website transactions secure with SSL and how to install credit card processing on your online shop. Read More

14 Successful Ebook Authors Reveal How To Write Ebooks That Sell. We have a lot to learn from them and, fortunately for us, they were kind enough to offer their advice. Read More

So many bloggers with so many blogs and they just can’t think of anything to write (or so it would appear). The problem with this, as I see it, is that so many people who have nothing to say, want to speak. Read More